Ferrari Goes Green

In a move that has surprised a lot of people, Ferrari has announced that they will increase the gas mileage of their cars by 40% over the next five years. As cool as this is it is definitely not a ground breaking announcement. They only make 6,000 cars a year and you can bet that each one sold is an absurdly non-essential purchase. Anyone wanting to reduce their impact on the environment probably won't be buying a car with a V12 engine. A 40% increase across the board on all their cars averages out to about 16 MPG. You can't fault them for wanting to do something good, but this appears to be more of a marketing move than anything else.

If anything Ferrari should take a cue from Tesla Motors, their flagship model aptly named the Tesla Roadster (seen in the photos above and below) is 100% electric, goes 0-60 is 3.8 seconds, goes up to 250 miles on one charge and costs less than 2 cents per mile to operate. On top of all that it's less than half the price of the cheapest Ferrari. Base price is $98,000 but they are already sold out for the next two years. Click here to check out the Tesla website.