MTB on the web

Spoke Magazine's latest issue has an interesting little editorial about the mountain bike community embracing the internet for their marketing. Aaron Lutze got a big shout out in there for his work last year with Gravity and Transition bikes got a mention for their blog and regularly updated content.

The web presence of MTB companies are only going to expand in 2008 as more marketing dollars are channeled into web content and advertising. So far it has been interesting to see which companies have embraced technology and who have not.